BEE Partner, South Africa Economy Watch

It is common practice for your BBBEE rating to coincide with your financial year end. As your BBBEE rating is only valid for 1 year, this is the opportune time to seriously consider your BBBEE rating.As the leading empowerment consultancy in the industry we have the deepest experience in interpreting what qualifies, and what supporting evidence is needed, for your BBBEE scorecard. We have the knowledge to be able to provide you with the tools and information needed to build a comprehensive Pre-Audit pack for the rating process.

The Pre-Audit pack will help you to put together the qualifying data that will be needed for the auditing process. We will help you to understand what supporting evidence is needed for the rating agencies check list. By doing this you will understand what qualifies and what doesn’t qualify for rating. Read the rest of this entry »

It is important for a government to fully understand the competitive dynamics of the global environment if it is to successfully take the country and its people forward. A political leader who is able to think and act locally, but is unable to do so on a global basis, is a liability to the development of the country. Advancing a country’s interests is all about economic and social development. A government that cannot create the right kind of climate for coordinated development is failing in its duty — not only to its electorate, but also to every single stakeholder. More and more national stakeholders throughout the world’s nations are beginning to demand this from their political leaders. Scotland is a good example. It has a mature, service-dominated economy with a proud tradition in all aspects of human endeavour far beyond its size or population. Yet the Scottish business sector recently challenged the nation’s political leaders, who themselves often call for domestic firms to become more globally competitive, to raise their own standards and play a greater role in assisting the country to advance its global competitiveness.” Read the rest of this entry »

The strength of a country and/or a business organisation, and therefore the strength of its strategy, is created by its human capital. At the heart of strategic thinking lies the purpose of preserving the environment: at the macro-level, preservation of the economy, whilst, at the micro-level, preservation of the industry participants. Few firms think about this. Individual agendas focus on maximising profits and, in neo-liberal market economics, maximising shareholder value at the expense of social values. Yet contributing towards industry and economic preservation benefits a nation in the long term and gives it economic strength, as well as the wherewithal for competing on the global stage. Read the rest of this entry »

Sun Tzu’s advice to make one’s position unassailable assumes critical proportions for an emerging nation like South Africa, faced with stiff global competition not only from the well-established and First World nations of the world, but also from other developing countries. The world’s more advanced and wealthy nations are deeply entrenched in the global system, and manipulate it for their own benefit. They virtually control it, and have often come under intense criticism for practising double standards, particularly in their application of such issues as, for example, international trade.’

Other emerging nations, as well as the poorer countries of the world, also want their slice of the global pie and their share of global resources. They too possess a desire to improve the standard of living of their citizens, thereby improving their position in the global (or at least their region’s) economic rankings. For any emerging nation to successfully play the globalisation game, there are a number of strategic principles, identified by Sun Tzu, that should be followed. Read the rest of this entry »

Investment No. 6: Integrate executive development with the strategy process

Given that Strategy is the process of putting an organisation into a more favourable position in the marketplace relative to its competitors by integrating customer needs, competitive realities and its own internal capabilities, proactive executive development will improve the chances of strategic success. This is because properly trained executives can design and deliver more effective strategies.

It is imperative that the talent pipeline delivers both the quantity and quality of managers who can guide the future strategic thinkin_gof the organisation. This prevents the planning process from getting too far ahead of the executive development process. It also means that the organisation does not rely on outside talent to fill key management positions. Read the rest of this entry »

Investment No. 3: Spend resources to secure your leadership pipeline

Any South African firm today is really an emerging globaliser. Therefore, it has to ensure that it can develop great leaders and, indeed, a succession of them. There is always the temptation for a senior executive or an executive team to focus on building a legacy based on their own policies and achievements, rather than _establishing a pipeline of leaders. Establishing a leadership pipeline is a strategic activity built over the long term and is the result of a _cumulative process. Read the rest of this entry »

Investment No.1: Invest in time and resources that take a global viewpoint

This does not necessarily mean having business representation in multiple geographies, but it does mean treating the world globally and not multi-domestically. South African business organisations need to take a global view of their business and understand the global dynamics of their industries, especially in relation to the development and implementation of company strategy and the search for competitive advantage. Even companies that are operating purely in the domestic business environment have to take this approach, as globalisation will impact on the way they do business. Part of this global viewpoint is being realistic. Read the rest of this entry »

One of the major problems facing strategic thinkers is the whole issue of competitive advantage. According to strategy guru Richard D’Aveni, in most industries the days of permanent competitive advantages are long gone, because of the nature of what he calls `hypercompetition’.² D’Aveni contends that the best one can hope for is an ongoing series of temporary advantages, and that that is wh_atstrategists should be aiming at. This has led many organisations to move from seeking immediate competitive advantage to the development of long-term relationships with customers in the belief that opportunities for the creation of advantage will arise within the relationship. Allied to this is the belief that customers are company assets that need nurturing, rather than income sources that are there to be exploited. Also, more organisations are beginning to place greater value on customer advocates than on powerful management teams. In terms of customer loyalty, greater emphasis is being placed on moving customers up the loyalty ladder, until they becom_e advocates of the company and its products.’ Read the rest of this entry »

South African business organisations now find themselves in a global environment that is characterised by a number of trends, which increasingly shape strategic thinking. Given that the object of business strategy is to continually place a company and its products in a more favourable position In themarket place relative to its competitors, and to do so where it matters most, namely in the mind of the customer, it follows that these trends should be considered by any South African strategist. Over the past decade, the global business environment has witnessed a major shift from mass markets, and even mass customisation, to micro-markets. This has had major ramifications for strategists, as many organisations either have had to reinvent themselves, or, at the very least, revisit the fundamentals of their business to take cognisance of this shift. McDonald’s is a good example.’ Read the rest of this entry »

11. Be prepared to adapt the supply chain

A company’s supply chain should reflect the strategic initiative it takes in its attempts to outmanoeuvre its opposition. Because the supply chain impacts heavily on costs, customer service, asset productivity and revenue, it must play a key role in company efforts at creating an ongoing, seamless transition of responsibilities. This means that customers should perceive a ‘business-as-usual’ focus. Essentially, the supply chain should be assisting the company in searching for competitive advantage, and sustaining it for as long as realistically possible. Read the rest of this entry »

The problem in most organisations seems to be that value innovation is kept at the corporate level and does not permeate the entire organisation. Employees need to see themselves as a critical resource in the job that they do, not just for the organisation, but also for themselves. Put simply, if an organisation creates an environment in which value innovation is encouraged and rewarded, the participating individual’s self-worth will improve, which in turn will have a positive spin-off on job satisfaction, job involvement, and, ultimately, customer satisfaction and loyalty. Read the rest of this entry »

5. Leverage diversity

One of the most powerful tools of innovative thinking in the South African workplace is that of diversity. In South Africa, with its apartheid past, the temptation is to focus on cultural diversity in order to try to forge a clearer understanding between the various cultures of South Africa. The Rainbow Nation is well represented in business organisations, thereby presenting our companies with a great opportunity for the generation of ideas. However, the prudent manager will appreciate that workplace diversity also covers age, ethnicity, ancestry, gender, physical abilities and qualities, race, sexual orientation, educational background, geographical location, income, marital status, military experience, religious beliefs, parental status and work experience, amongst others. Read the rest of this entry »

2. Create a high-engagement workplace

Because modern business competition is more about a battle between rival workforces than it is about technology, innovation and strategies,companies coming from emerging market economies need all the intellectual input they can get in order to have a chance of becoming a serious player in the global marketplace. For that reason, the new breed of South African manager will have to find ways of harnessing the energy and intellectual capability of all the company’s employees and focus these on innovatively growing the organisation. Read the rest of this entry »

These are but two examples of a process that was repeated throughout the entire company with stunningly positive results. However, the key to success in an exercise of this nature lies in the extent to which management rethinks the view it has of its business, as well as the extent to which it is prepared to bring its people into the process. In the above examples, subsequent organisational climate surveys indicated a greater feeling of achievement and job-fulfilment in this organisation. Job satisfaction improved, as did customer loyalty. Ceteris paribus, a contribution was being made to the maximisation of shareholder value and a win—win relationship created between these two elements of modern-day capitalism. Read the rest of this entry »

Fortunately, management realised that if things continued in the _way they had for decades, the company would be vulnerable to attack by global predators. This was of particular concern, as foreign competitors were beginning to eye South Africa’s small but potentially good pickings. In addition to this, global customers such as Johnson & Johnson were beginning to demand justification for their local _subsidiary retaining its South African supplier, instead of plugging into the global supply network.

Essentially, it took threats from major customers to bring home to this company the gravity of the situation. Persuading management to think carefully on how they saw themselves, the company and its role in the marketplace, solved the problem. After careful thought, management reached the conclusion that its company was more than simply a manufacturer and distributor of packaging. Read the rest of this entry »

In addition to all of this, the development and application of strategic thinking is dependent not only on the manner in which the manager views his or her company, industry and competition, but also on how he or she actually views business per se, and the world in general. All organisations function within the greater universe. How a manager views our universe will have an impact on how a strategy is developed. For example, if business is seen purely as a means of making money, then one’s overall thinking will reflect that view. If, on the other hand, a broader context is applied, such as a business as a means of providing employment and/or making a contribution to the development of one’s community or country, then broader-based thinking will result. Read the rest of this entry »

The global challenge currently facing every single South African business organisation will test their ability and endurance at competing in the global environment. Faced with competition from global firms whose managers are used to competing at the highest level, the new breed of South African manager, which is slowly beginning to emerge, will need to be `sharper, ^,flicker and more strategically, competent than his or her predecessors, who had very little competition to contend with. To give managers any chance of success, companies are going to have to overhaul their approach to strategic thinking. Read the rest of this entry »

2. Global reach

Q Is South Africa’s reputation as a nation to buy into — whether the customer is a foreign investor, a tourist, a potential immigrant or from one of the other customer categories — strong and solid throughout the world? In this context, can branding be a powerful tool? Finland, for example, embarked on a successful campaign to enhance its image and position as a country associated with hi-tech innovation. It wanted to assist its companies to become more competitive in the United States, and used branding to improve its image. Read the rest of this entry »

The obvious starting point for the marketing of South Africa is to decide what the marketing objectives are. This presupposes that the right ‘product‘ has been created to suit the requirements of the target customers. What does the nation not just want, but need in order to attract tourists, investors, immigrants, etc.? Fancy slogans and logos will do nothing for the country if South Africa Inc., the product, is not right, and the strategists have not paid sufficient attention to what the country needs to achieve in this context.

Moreover, the people of South Africa should be brought into the process to support this initiative, and they have to be made aware of the importance of their role in trying to attract and keep customers for the country. Internal marketing therefore has a role to play in shaping the perceptions, beliefs and actions of the citizens of this country in a collective effort to make the country more competitive in the global marketplace. Read the rest of this entry »

The domestic investor is yet another class of customer. In June 2004, Allister Sparks, veteran journalist and political commentator, asked the following question: ‘Why do our business leaders seemso reluctant to invest in the new South Africa?’ In marketing terms, his question was really, ‘Why don’t our domestic investors want to buy South Africa, the product?’ Sparks quoted a figure of R392 billion — nearly a third of South Africa’s GDP — which is sitting in the balance sheets of South African corporations and that could be invested in the country. The truth of the matter is, as a custome_rof the country, a domestic investor is going to weigh up the kind of returns to be received and the risk to be faced before this ‘product‘ is consumed. Read the rest of this entry »