BEE as a Sales Tool

If you are in sales, you know how important it is to give your customers what they want – a good reliable, quality, cost effective product or service. Customers can be difficult – if they ask you to jump, then the only way you are going to get the sale is to ask “How high?”

Many customers are asking for your BEE score. The only profitable response is to give them the right answer – “Yes, I do have a BEE scorecard – here it is”. Further your customer is no longer interested in knowing whether you have a BEE certificate – they want a high BEE score – the higher the better. Read the rest of this entry »

Kidnapped

A driver is stuck in a traffic jam in Johannesburg on the motorway. Nothing is moving.

Suddenly a man knocks on the window. The driver rolls down his window and asks, “What’s going on?”

BEEPartner SA Economy “Terrorists have kidnapped Jacob Zuma, Winnie Mandela, Thabo Mbeki, Jackie Selebi and Manto Tshabalala Msimang. They’re asking for a R310 million ransom. Otherwise they’re going to douse them with petrol and set them on fire. We’re going from car to car, taking up a collection.”

The driver asks, “How much is everyone giving, on average?” Read the rest of this entry »

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