BEE as a Sales Tool
January 13th, 2009 — dodoIf you are in sales, you know how important it is to give your customers what they want – a good reliable, quality, cost effective product or service. Customers can be difficult – if they ask you to jump, then the only way you are going to get the sale is to ask “How high?”
Many customers are asking for your BEE score. The only profitable response is to give them the right answer – “Yes, I do have a BEE scorecard – here it is”. Further your customer is no longer interested in knowing whether you have a BEE certificate – they want a high BEE score – the higher the better. Read the rest of this entry »
