Marketing South Africa Inc. part 3

The domestic investor is yet another class of customer. In June 2004, Allister Sparks, veteran journalist and political commentator, asked the following question: ‘Why do our business leaders seemso reluctant to invest in the new South Africa?’ In marketing terms, his question was really, ‘Why don’t our domestic investors want to buy South Africa, the product?’ Sparks quoted a figure of R392 billion — nearly a third of South Africa’s GDP — which is sitting in the balance sheets of South African corporations and that could be invested in the country. The truth of the matter is, as a customerof the country, a domestic investor is going to weigh up the kind of returns to be received and the risk to be faced before this ‘product‘ is consumed. Read the rest of this entry »

Kidnapped

A driver is stuck in a traffic jam in Johannesburg on the motorway. Nothing is moving.

Suddenly a man knocks on the window. The driver rolls down his window and asks, “What’s going on?”

BEEPartner SA Economy “Terrorists have kidnapped Jacob Zuma, Winnie Mandela, Thabo Mbeki, Jackie Selebi and Manto Tshabalala Msimang. They’re asking for a R310 million ransom. Otherwise they’re going to douse them with petrol and set them on fire. We’re going from car to car, taking up a collection.”

The driver asks, “How much is everyone giving, on average?” Read the rest of this entry »

Alexa Counter