BEE Partner, South Africa Economy Watch

The obvious starting point for the marketing of South Africa is to decide what the marketing objectives are. This presupposes that the right ‘product‘ has been created to suit the requirements of the target customers. What does the nation not just want, but need in order to attract tourists, investors, immigrants, etc.? Fancy slogans and logos will do nothing for the country if South Africa Inc., the product, is not right, and the strategists have not paid sufficient attention to what the country needs to achieve in this context.

Moreover, the people of South Africa should be brought into the process to support this initiative, and they have to be made aware of the importance of their role in trying to attract and keep customers for the country. Internal marketing therefore has a role to play in shaping the perceptions, beliefs and actions of the citizens of this country in a collective effort to make the country more competitive in the global marketplace. Read the rest of this entry »

Suppose, for example, that the GDP growth rate exceeds the interest rate by five percentage points. Then the steady-state deficit-to-GDP ratio will be 5 per cent of the debt-to-GDP ratio. If the debt-to-GDP ratio is at, for example, 60 per cent, then the primary deficit-to-GDP ratio can be permanently maintained at 3 per cent. Incidentally, these figures are the same as those stipulated in the European Union Maastricht Treaty as ‘convergence criteria’ for debt and deficit. Note that if the GDP growth rate exceeds the interest rate by five percentage points, then no less than one-fifth of the public sector in our ’small government‘ example, and one-tenth of the ‘big government‘ example, can be permanently financed by allowing the government debt to grow continuously. Taxpayers would be relieved accordingly. Read the rest of this entry »