BEE Partner, South Africa Economy Watch

South African local Chinese are in the “black people” which is designed to benefit previous apartheid disadvantaged groups. Are they are fully black now? Do they really benefit all the advantages of BEE Act? According to the report this morning, Chinese are not fully black.
Johannesburg - The National African Federated Chamber of Commerce and Industry (Nafcoc) has slammed a high court ruling that defines Chinese South Africans as black and gives them the full benefits of affirmative action legislation, claiming the black economic empowerment (BEE) “cake” was too small to share. Read the rest of this entry »

The strength of a country and/or a business organisation, and therefore the strength of its strategy, is created by its human capital. At the heart of strategic thinking lies the purpose of preserving the environment: at the macro-level, preservation of the economy, whilst, at the micro-level, preservation of the industry participants. Few firms think about this. Individual agendas focus on maximising profits and, in neo-liberal market economics, maximising shareholder value at the expense of social values. Yet contributing towards industry and economic preservation benefits a nation in the long term and gives it economic strength, as well as the wherewithal for competing on the global stage. Read the rest of this entry »

In the New South Africa, it is interesting to align these six points with the concept of political neutrality, at least in the short t_omedium term. As an emerging nation builds itself and seeks to create for itself a desirable position in the world’s economic rankings, its entire focus should be orientated towards that purpose. Nothing should distract it from achieving its goal. Its resources, both human and otherwise, must be channelled into creating the right kind of society that will provide prosperity to the citizens of the country Political and social distractions channel resources away from the efforts of global economic and business competitiveness. The leaders of the country must be concerned with their own nation first, before they can deal with issues in other countries. Read the rest of this entry »

Let’s take a look at them and interpret each in terms of an emerging country like South Africa, which aims to become a competitive nation in the world rankings.

According to Sun Tzu, in a nation-state that is seeking to compete in the global arena, the development of a proper strategy is vital to the future welfare of the people of that country. Leaving a country’s economic future in the hands of a political manifesto may well satisfy the aspirations of a political few; however, the development of a non-aligned strategy has a better chance of serving a greater percentage of the population and taking the country forward in its economic growth. Read the rest of this entry »

If South Africa wishes to become a highly successful emerging nation, one that can seriously challenge for position in the world economic rankings and have its business corporations develop _agreater sense of competitiveness, a change in strategic outlook at both government and corporate level is required. This aims to outline the kind of approach an emerging nation like South Africa needs in order to enhance its competitive prowess at both national and corporate level.

Before a home-grown business organisation in an emerging economy can achieve a higher level of competitiveness, the condition_sin that country have to be conducive to competitive thinking.’ Read the rest of this entry »

Investment No.1: Invest in time and resources that take a global viewpoint

This does not necessarily mean having business representation in multiple geographies, but it does mean treating the world globally and not multi-domestically. South African business organisations need to take a global view of their business and understand the global dynamics of their industries, especially in relation to the development and implementation of company strategy and the search for competitive advantage. Even companies that are operating purely in the domestic business environment have to take this approach, as globalisation will impact on the way they do business. Part of this global viewpoint is being realistic. Read the rest of this entry »

One of the major problems facing strategic thinkers is the whole issue of competitive advantage. According to strategy guru Richard D’Aveni, in most industries the days of permanent competitive advantages are long gone, because of the nature of what he calls `hypercompetition’.² D’Aveni contends that the best one can hope for is an ongoing series of temporary advantages, and that that is wh_atstrategists should be aiming at. This has led many organisations to move from seeking immediate competitive advantage to the development of long-term relationships with customers in the belief that opportunities for the creation of advantage will arise within the relationship. Allied to this is the belief that customers are company assets that need nurturing, rather than income sources that are there to be exploited. Also, more organisations are beginning to place greater value on customer advocates than on powerful management teams. In terms of customer loyalty, greater emphasis is being placed on moving customers up the loyalty ladder, until they becom_e advocates of the company and its products.’ Read the rest of this entry »

The problem in most organisations seems to be that value innovation is kept at the corporate level and does not permeate the entire organisation. Employees need to see themselves as a critical resource in the job that they do, not just for the organisation, but also for themselves. Put simply, if an organisation creates an environment in which value innovation is encouraged and rewarded, the participating individual’s self-worth will improve, which in turn will have a positive spin-off on job satisfaction, job involvement, and, ultimately, customer satisfaction and loyalty. Read the rest of this entry »

5. Leverage diversity

One of the most powerful tools of innovative thinking in the South African workplace is that of diversity. In South Africa, with its apartheid past, the temptation is to focus on cultural diversity in order to try to forge a clearer understanding between the various cultures of South Africa. The Rainbow Nation is well represented in business organisations, thereby presenting our companies with a great opportunity for the generation of ideas. However, the prudent manager will appreciate that workplace diversity also covers age, ethnicity, ancestry, gender, physical abilities and qualities, race, sexual orientation, educational background, geographical location, income, marital status, military experience, religious beliefs, parental status and work experience, amongst others. Read the rest of this entry »

In addition to all of this, the development and application of strategic thinking is dependent not only on the manner in which the manager views his or her company, industry and competition, but also on how he or she actually views business per se, and the world in general. All organisations function within the greater universe. How a manager views our universe will have an impact on how a strategy is developed. For example, if business is seen purely as a means of making money, then one’s overall thinking will reflect that view. If, on the other hand, a broader context is applied, such as a business as a means of providing employment and/or making a contribution to the development of one’s community or country, then broader-based thinking will result. Read the rest of this entry »

Much strategic thinking in this country is also one-dimensional in nature. Many managers often go ahead and develop what they term a ‘strategy‘ from one perspective only — usually their own, and in terms of what they would like to achieve. The result is often a set of glorified objectives, or a vision established in emotive terms with scant regard for the opposition. Managers may take into accou_ntcertain aspects of the business environment, but few know how togather and utilise the information required to move their organisatio_ninto a position of superiority. The result is strategic myopia. Read the rest of this entry »

The global challenge currently facing every single South African business organisation will test their ability and endurance at competing in the global environment. Faced with competition from global firms whose managers are used to competing at the highest level, the new breed of South African manager, which is slowly beginning to emerge, will need to be `sharper, ^,flicker and more strategically, competent than his or her predecessors, who had very little competition to contend with. To give managers any chance of success, companies are going to have to overhaul their approach to strategic thinking. Read the rest of this entry »

2. Global reach

Q Is South Africa’s reputation as a nation to buy into — whether the customer is a foreign investor, a tourist, a potential immigrant or from one of the other customer categories — strong and solid throughout the world? In this context, can branding be a powerful tool? Finland, for example, embarked on a successful campaign to enhance its image and position as a country associated with hi-tech innovation. It wanted to assist its companies to become more competitive in the United States, and used branding to improve its image. Read the rest of this entry »

The obvious starting point for the marketing of South Africa is to decide what the marketing objectives are. This presupposes that the right ‘product‘ has been created to suit the requirements of the target customers. What does the nation not just want, but need in order to attract tourists, investors, immigrants, etc.? Fancy slogans and logos will do nothing for the country if South Africa Inc., the product, is not right, and the strategists have not paid sufficient attention to what the country needs to achieve in this context.

Moreover, the people of South Africa should be brought into the process to support this initiative, and they have to be made aware of the importance of their role in trying to attract and keep customers for the country. Internal marketing therefore has a role to play in shaping the perceptions, beliefs and actions of the citizens of this country in a collective effort to make the country more competitive in the global marketplace. Read the rest of this entry »

The domestic investor is yet another class of customer. In June 2004, Allister Sparks, veteran journalist and political commentator, asked the following question: ‘Why do our business leaders seemso reluctant to invest in the new South Africa?’ In marketing terms, his question was really, ‘Why don’t our domestic investors want to buy South Africa, the product?’ Sparks quoted a figure of R392 billion — nearly a third of South Africa’s GDP — which is sitting in the balance sheets of South African corporations and that could be invested in the country. The truth of the matter is, as a custome_rof the country, a domestic investor is going to weigh up the kind of returns to be received and the risk to be faced before this ‘product‘ is consumed. Read the rest of this entry »

In each of the customer segments mentioned above, the ‘product’ has to be right so that the customer has a great experience of the country relative to the experience that can be gained elsewhere. For example, tourists not only want to enjoy the natural beauty and amenities of our country, but want to know that they will not be mugged on Durban’s beachfront, or attacked in their hotels in Johannesburg. They will also expect to be treated properly by customs officials at the various points of entry and exit. Should they embark on a tour of the country, they should feel confident that their lives would not be at risk owing to unscrupulous tour companies who put unroadworthy vehicles driven by inexperienced drivers on the road. Read the rest of this entry »

A well-known marketing adage states that a bad product will not last very long in the marketplace. No amount of sales, advertising or promotional effort will do it any good if people simply do not want to buy it. As any first-year marketing student knows, and in the words of famed marketing guru Philip Kotler, the marketing concept states that ‘the key to achieving organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors’: In today’s bitterly contested global marketplace, countries have customers and competitors too. South Africa is no exception. Read the rest of this entry »

SUGGESTIONS FOR THE FUTURE

A number of salient issues and suggestions have emerged, which could form the basis of debate on the future of our country’s prosperity in the global arena:

Suggestion 1

Make The Art of War compulsory reading for all South African political and business leaders. It should also be part of the curricula in our business schools and universities, to help teach students to think strategically and competitively. Read the rest of this entry »

Scenario No. 5

At the end of 2004, Singapore announced that it would be increasing its technical assistance to Cambodia, Myanmar, Laos and Vietnam by approximately US$30 million. Viewed by its government as part of the Initiative for ASEAN Integration, an initiative launched in 2000, Singapore will be providing assistance of a technical nature, in which it has the expertise. Why should Singapore take su_ch step, and what are the implications for global competitiven_ess.

Firstly, Singapore has an interest in the stability and welfar_{e o}f its neighbours, since these poorer countries, along with Singapore help to comprise the region. Read the rest of this entry »

There are signs everywhere for South Africa’s government, its business corporations and its people concerning the trends in and the effects of globalisation. These signs point to the steps being taken by other nations to help them cope with global competition. In other words, clues are emerging on what others are doing to become and remain globally competitive. Everywhere one looks, the indications are that global competition is not only intensifying, but that it is also accelerating at an ever-increasing rate. This adds to the extreme pressure that already exists for the world’s governments and companies to perform and to add value to the lives of their constituents and customers. Read the rest of this entry »